Jen Widerstrom captured America’s heart on the hit TV show, Biggest Loser, but remains a fitness and health inspiration for her hundreds of thousands of followers across the globe.
Her next venture – GetUp CBD.
But she’s not just taking her platform to create another aesthetic brand on Instagram, she’s using it to disrupt the market and break down barriers to create a space where health can be accessible for everyone.
We sat down with Jen Widerstrom to talk about the unregulated market and prices of CBD and her true inspiration behind the product.
Did you know that CBD is an unregulated supplement aka no FDA regulations?
This is where the story starts. GetUp CBD is founded on the integrity of ingredient transparency and the trust Widerstrom has built with her audience.
When we asked Widerstrom about her choice to make the brand sustainable and just exactly what made GetUp CBD unique, she let us know the difference was right there on the bottle’s ingredients and the pay-what-you-can pricing model.
Widerstrom said, “CBD is an unregulated supplement, no FDA regulations. There is no one checking up on us to see if we are doing it the right way. So it has to be up to the decision makers to have integrity around every element of their brand and every element of their grow.”
While CBD has become a mainstream buzz word around health and fitness products, some brands have taken full advantage by up-charing the product without having to look over their shoulders. Some luxury brands charge nearly a hundred for anywhere from 100 – 500 mg, where as Get Up CBD is offering a similary range in the pay-what-you-can pricing model for anywhere from 2000 – 3000 mg.
See the brand’s promise of sustainability below!
“My hope is to get the world in a better place… on one hand how can I be helping people with their health and on the other hand destroying our planet?”
What does “Pay What You Can” actually mean?
Well it means – exactly that. While the products do display a price tag, they also offer a generous range of different pay-what-you-can options for the same product.
Though Widerstrom is a success-story in the fitness world, she too came from humble beginnings. The pay-what-you-can pricing model wasn’t just inspired by her own financial hardships in her upcoming years, but by her loved one’s own struggles with their physical health.
“I have a friend of mine who has Parkinson’s disease and she told me this story where she had dropped one of the CBD bottles and panicked because it was her last bottle. People shouldn’t have to feel that way about their health.”
“This product makes a difference so therefore I also have to make sure that this product is affordable.”